---
title: "Brand kit"
description: "QWED logos, colours, typefaces and icons, with the rules for using them."
url: https://qwedai.com/brand
---

# Brand kit

Logos, colours and type for writing about QWED, building on it, or putting it on a slide. Everything here is free to use for referring to the project.

## Logo

The mark is a pangolin curled up inside a pipe. QWED sits in the pipe between a model and production; a pangolin curls into armour when something is wrong.

Lockup [SVG](https://qwedai.com/brand/qwed-lockup.svg)

Lockup, reversed [SVG](https://qwedai.com/brand/qwed-lockup-reversed.svg)

Lockup, stacked [SVG](https://qwedai.com/brand/qwed-lockup-stacked.svg)

Mark [SVG](https://qwedai.com/brand/qwed-mark.svg)

Mark, reversed [SVG](https://qwedai.com/brand/qwed-mark-reversed.svg)

Wordmark [SVG](https://qwedai.com/brand/qwed-wordmark.svg)

Lockup, white on transparent [SVG](https://qwedai.com/brand/qwed-lockup-mono-white.svg)

Mark, white on transparent [SVG](https://qwedai.com/brand/qwed-mark-mono-white.svg)

## Using the logo

-   **Clear space:** keep space around the logo at least as wide as one pipe stub.
-   **Minimum size:** 24 px tall for the mark, 20 px tall for the lockup.
-   **Colour:** ink on light backgrounds, white on dark. The logo is never green, amber or red; those colours belong to verdicts.

Please don't:

-   Stretch, rotate, outline or add effects to the logo.
-   Redraw the wordmark in another typeface.
-   Change the mark's proportions or separate the pipe stubs from the pangolin.
-   Use the logo in a way that suggests QWED endorses your product.

## Mascot

The pangolin is QWED's mascot. Pangolins curl into armour when threatened, and QWED fails closed: when a claim can't be proven, it curls up. Each pose stands for one verdict. Draw it in a single ink line, the same weight as the logo, and only colour it with its verdict.

[Image: Pangolin, walking]

**Walking** Verified The claim was proven. The pipe stays open. [SVG](https://qwedai.com/brand/qwed-pangolin-open.svg) [White](https://qwedai.com/brand/qwed-pangolin-open-white.svg)

[Image: Pangolin, half curled]

**Half curled** Unverifiable No proof either way. The claim is held for review. [SVG](https://qwedai.com/brand/qwed-pangolin-half.svg) [White](https://qwedai.com/brand/qwed-pangolin-half-white.svg)

[Image: Pangolin, curled up]

**Curled up** Blocked The claim failed. The pangolin closes the pipe. [SVG](https://qwedai.com/brand/qwed-pangolin-ball.svg) [White](https://qwedai.com/brand/qwed-pangolin-ball-white.svg)

The same three poses run the animation on the homepage, where a claim travels through the pipe and the pangolin reacts to its verdict.

## Colour

QWED is monochrome. Colour is reserved for the three verdicts, so it always means something.

### Neutrals

| Token | Light | Dark |
| --- | --- | --- |
| Ink | `#111111` | `#F2F2F2` |
| Paper | `#FFFFFF` | `#0C0C0C` |
| Surface | `#F5F5F4` | `#171717` |
| Muted | `#5C5C5C` | `#A3A3A3` |
| Rule | `#E3E3E3` | `#2A2A2A` |

### Verdicts

| Verdict | Light · fill / text | Dark · fill / text |
| --- | --- | --- |
| Verified | `#1A7F4B` / `#176F42` | `#4CC38A` / `#62CF9A` |
| Unverifiable | `#B26B00` / `#8F5600` | `#F0B44C` / `#F4C46E` |
| Blocked | `#C3271D` / `#B0231A` | `#FF6B5E` / `#FF867B` |

Text colours are a step darker (light) or lighter (dark) than the fills so they pass WCAG AA contrast as body text.

## Type

Bricolage Grotesque Headings and the wordmark · [SIL OFL](https://fonts.google.com/specimen/Bricolage+Grotesque)

Instrument Sans Body text · [SIL OFL](https://fonts.google.com/specimen/Instrument+Sans)

JetBrains Mono Code, versions and labels · [SIL OFL](https://www.jetbrains.com/lp/mono/)

## Icons

Interface icons are from [Lucide](https://lucide.dev) (ISC licence), drawn with a 2 px stroke and used at 14 to 22 px.

## The name

-   Write **QWED** in capitals. Not Qwed or qwed, except in package names such as `qwed-finance`.
-   Use the verdicts as written: **verified**, **unverifiable**, **blocked**.

Questions about using the brand: [support@qwedai.com](mailto:support@qwedai.com).