QWED
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    Brand kit

    Logos, colours and type for writing about QWED, building on it, or putting it on a slide. Everything here is free to use for referring to the project.

    The mark is a pangolin curled up inside a pipe. QWED sits in the pipe between a model and production; a pangolin curls into armour when something is wrong.

    Using the logo

    • Clear space: keep space around the logo at least as wide as one pipe stub.
    • Minimum size: 24 px tall for the mark, 20 px tall for the lockup.
    • Colour: ink on light backgrounds, white on dark. The logo is never green, amber or red; those colours belong to verdicts.

    Please don't:

    • Stretch, rotate, outline or add effects to the logo.
    • Redraw the wordmark in another typeface.
    • Change the mark's proportions or separate the pipe stubs from the pangolin.
    • Use the logo in a way that suggests QWED endorses your product.

    Mascot

    The pangolin is QWED's mascot. Pangolins curl into armour when threatened, and QWED fails closed: when a claim can't be proven, it curls up. Each pose stands for one verdict. Draw it in a single ink line, the same weight as the logo, and only colour it with its verdict.

    Pangolin, walking
    Walking VerifiedThe claim was proven. The pipe stays open. SVG White
    Pangolin, half curled
    Half curled UnverifiableNo proof either way. The claim is held for review. SVG White
    Pangolin, curled up
    Curled up BlockedThe claim failed. The pangolin closes the pipe. SVG White

    The same three poses run the animation on the homepage, where a claim travels through the pipe and the pangolin reacts to its verdict.

    Colour

    QWED is monochrome. Colour is reserved for the three verdicts, so it always means something.

    Neutrals

    TokenLightDark
    Ink#111111#F2F2F2
    Paper#FFFFFF#0C0C0C
    Surface#F5F5F4#171717
    Muted#5C5C5C#A3A3A3
    Rule#E3E3E3#2A2A2A

    Verdicts

    VerdictLight · fill / textDark · fill / text
    Verified#1A7F4B / #176F42#4CC38A / #62CF9A
    Unverifiable#B26B00 / #8F5600#F0B44C / #F4C46E
    Blocked#C3271D / #B0231A#FF6B5E / #FF867B

    Text colours are a step darker (light) or lighter (dark) than the fills so they pass WCAG AA contrast as body text.

    Type

    Bricolage GrotesqueHeadings and the wordmark · SIL OFL
    Instrument SansBody text · SIL OFL
    JetBrains MonoCode, versions and labels · SIL OFL

    Icons

    Interface icons are from Lucide (ISC licence), drawn with a 2 px stroke and used at 14 to 22 px.

    The name

    • Write QWED in capitals. Not Qwed or qwed, except in package names such as qwed-finance.
    • Use the verdicts as written: verified, unverifiable, blocked.

    Questions about using the brand: support@qwedai.com.